eBook Profit Spiral

Chances are that readers will not come back to your eBook profit site unless you convert them into a subscriber.

This "bad news" remains true unless you capture their name and E-mail address on their first visit…before they leave…for good.

But, you must provide a compelling reason for your reader to become a subscriber. Otherwise, most visitors will not take the time to enter contact information for you.

And don’t expect them to remember your site. Can you remember where you were on the Internet ten minutes ago? I thought not.

The bottom line is that your readers might never return to your eBook profit site. So, if 1,000 reader a day visit your site, leave and never come back, now much money are you leaving on the table? In fact, the money was never on the table, but stayed hidden away in their wallets and purses.

You only get readers’ names in this way if they convert into buyers on their first visit. (And you’re doing well if two percent buy on their first visit.)
That amounts to 20 buyers and 980 "no-second-chance*quot; site leavers.

Being an eBook information provider, you might believe that fresh, unique content can keep some readers coming back to your eBook profit site. But, your content would have to be world-class, stellar, mighty good to do that.

If your content is that good, then you should be selling it instead of posting it on your site for a free read, but if your writing is that good, you already have an agent and a publisher, and you are selling books everywhere.

What you need is a long-term solution for converting site readers into subscribers of a mailing list.

You need to convert as many readers into subscribers as possible.

You do this with a simple opt-in form, and an Autoresponder. All you need to ask for is the visitor’s name and their E-mail address.

But you won’t get these unless you make the transaction (their contact information for the free gift that you are giving) worthwhile for them.

But creating these forms is not for the faint of heart, "coding-adverse" Webmaster, let alone an eBook entrepreneur. The technology behind collecting opt-in contact information is best left to a professional service.

Besides, creating the opt-in form is only half of the opt-in equation. The other half is creating the online database that captures the information that your converting readers supply inside the form.

There are other reasons to use a professional service for gathering opt-in contact information. The professionals…

• Keep your data safe and backed up. Your subscriber list becomes the most valuable part of your eBook business
• Ensure that you comply with the "Can Spam" law/ Mess up here and you can be sued, or your Internet Service Provider (ISP) can shut down your site (then you’re out of business)
• Deal with ISPs, to ensure delivery of bulk E-mail. Otherwise, many ISPs simply delete your E-mail without delivering it
• Negotiate with ISPs on your behalf when you receive a "Spam Complaint." And you will receive Spam Complaints because people the subscribed to your E-mailing List will file a complaint instead of opting out at the bottom of your message. The professionals will prove that every subscriber to your E-mail list opted-in, not once but twice (double opt-in)

There are two E-mailing List companies that you should consider: The best, Aweber, and the "next in line," Get Response.

Of the two companies, Aweber is the best choice for professionals, while Get Response is best for folks who value marketing success over professionalism. Your choice depends upon whether you want to make quick money, or whether you want a long-lasting, equity-building business.

Both companies provide training and tutorials.

However, once you build a list (and have the money each month), you can opt for a professional List Building product that integrates with your eBook profit site’s shopping cart.

The benefit here is that Shopping Cart integration allows you track customers based on their purchasing history.

Integrated shopping carts also offer the following benefits:

• The shopping cart integrates into multiple eBook profit Websites
• A secure order form is built in
• Notification of purchases are automatically sent to both the customer and the seller
• Multiple methods of purchase (credit cards, PayPal, phone orders, snail mail orders) are integrated
• Customer databases of up to 1 million names can be tracked
• Mailing list data and purchase data are integrated. This allows analysis of mailing list recipients and customer responses. It also enables the segmenting customers into categories, and allows sending special offers to your best customers
• Customer data can be imported and exported (transferred to and from) other software programs for detailed analysis
• Repeat customers can receive special discounts for volume purchases
• Loyalty motivators such as coupons and special offers can be used to enhance sales
• Inventory of physical products can be tracked, and customers notified if a product is "out of stock"
• Payment, shipping and tax information can be customized
• Payments can be accepted and credit cards can be validated in real time
• UPS shipping can be integrated
• Different E-mail messages can be sent to various classes of customers
• Questionnaires, surveys and pop up forms can be integrated
• Cross sell, up sell and down sell items can be added to the check out process
• eBooks and software licenses can be delivered automatically
• Affiliate sales can be tracked

Of course this power comes at a price…with the best systems costing about $100 a month, or $1,000 per year.

Two of the best systems are:

1Shopping Cart and Kick Start Shopping Cart

These are really the same system. Both offer a 30 day free trial.

However, if you don’t have the investment money to start your business with these expensive options (They are only expensive if you make less money than you spend.), then Web hosts such as Host Gator offer free shopping carts (such as OS Commerce and Cube Cart) as free add-ins for your site.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and maximize your eBook revenue. Converting every site visitor into a subscriber it the way to get your Profit Spiral on track.