eBook Profit Spiral

Optimize the article length for each page of your eBook Website.

When you write these articles for your Website, make sure that each page has enough words so that that the Search Engines rate your page highly.

This 200 word minimum is arbitrary, but makes sense. The Search Engines deliver relevant, focused information to people that search for it.

If the information is too short, it is unlikely to contain enough of what the searcher wants.

On the other hand, if the information is too long, then the page probably lacks a tight focus; and the page won’t rank highly, either.

This means that you should try to keep your eBook Website article pages under 500 words.

And, each of these pages should focus on a specific keyword (or keyword phrase).

For example the keywords for this page are "article length for eBook website pages."

These words keep showing up throughout this article page because that is what this page is about.

This page stays focused on the task of delivering only relevant information about these keywords, and does not stray on even a related topic, such as repeating the keywords in the page title, and in the page description, even though these are also important to high Search Engine results-page ranking.

So, try to keep the upper limit of your eBook Website article pages under 500 words. More than 500 words, and you are probably rambling.

And, even if your goal for creating the eBook Web page is something besides a high Search Engine ranking, it makes sense to structure your eBook Web pages around this article length to help your reader.

If the page is too short, they may learn only part of the information that they were searching for. Their solution, go to your competitor’s site for the "rest of the story."

On the other hand, if the article is too long and they have to sift through your page to find the relevant part that they are interested in, they also take the "route of least effort" and read the tightly targeted information that your competitor created for them.

Either way, your eBook Website looses out!

So, if the article is too long, split it and create two or more, tightly focused pages.

You also help Web visitors by focusing your articles because they may want to print the information, and printing extra pages of unrelated information wastes their ink or toner. And guess what? If your competitor’s information fits nicely on the printed page, whose site gets credit?

However, it is useful to create anchor tags within your article when you break a longer article into separate pages. This will also win Search Engine ranking points, as long as the anchor links are on closely related topics.

In addition, place headlines and sub headings in bold and separate these headings and subheadings with "white space," i.e., line breaks before and after them. This helps the human reader to scan for what they want. But, this also helps the Search Engine "bots" to determine if the article stays on topic.

Summary:

If you follow these guidelines, you will create eBook Website pages of the correct length. And each of these article pages will be optimized for higher Search Engine ranking of your eBook Website.