eBook Profit Spiral

You want E-mail subscribers to value the messages that you send them. You do this because you want them to learn what you have to offer, and you want to keep the high quality of your products and services fresh on their minds.

Your subscribers want to know what benefits your products and services hold for them. They want to know what is new, what is better, what is a greater time saver and what is a better results getter for their area of interest.

In fact, you should target only a group of people with these wants. Other people, with a passing interest, an idle curiosity…whose name appears on the list only because they wanted the free product that you gave for opting-in to the mailing list…only inflate your list.

It might be ego-satisfying to tell your friends that you have a large E-mailing list of faithful subscribers, the folks without wants for the products or services that you offer do nothing for your business.

If you were sending postal mail to the folks that "could care less" about your products and services, you would "purge your list" because mailing items to them might cost about $1.00 apiece…counting postage, envelopes, paper, printing, etc.

With E-mail costs being so inexpensive, lax attention to targeted names on your list doesn’t seem to be a concern.

Of course, it is"or should be a concern.

Why? Because, after a while, uninterested folks will file a SPAM complaint against you.

This is when you need a professional Auto responder company behind you when you are sending E-mail messages to a "Double Opt-In List."

This means that the professional company guarantees, on your behalf, that every name and address on that list actually did opt-in to the list. Otherwise, you would have to provide this proof by yourself, and your Internet Service Provider or Web Host might suspend your account until you produced that proof.

The two professional Auto responder companies are Aweber and ProSender.

With an opt-in E-mail List, you can send promotional materials like newsletters, brochures, catalogs and marketing media. Your subscribers must be able to &Unsubscribe" with a single link at the bottom of each of your messages. (This is a legal requirement of the "CAN SPAM" Law.

But, this is only the first step in earning the trust of your subscribers. And earning their trust is necessary, because, without that trust, they will not buy from you. End of "All She Wrote" story.

But, people also talk, and people that trust you also refer their friends to you.

And people who have an interest in the niche that you market to probably have friends, associates, clients and acquaintances that; if they trust you, they would refer to you.

So, use these strategies to build the trust of your subscribers…

• Show (prove) your expertise. Prove that you are an expert
• Be sure that our business is transparent
• Provide valuable information - and only provide valuable information
• Let your passion for the niche and for your business show
• Provide relevant and related content that solves subscribers’ needs
• Keep a publication schedule so that subscribers know when to expect E-mail from you
• Make every fourth or every seventh message a sales pitch. Let most messages contain valuable information
• Be sure that you recommend only products that you use and have tested
• Make un subscribing easy - it is the law
• Show that you have a customer-first attitude
• Let your personality show. Let subscribers know who your are as a person.
• Make it easy for subscribers to refer others

Follow these tips, and you will build trust for your eBook Site through your E-mail promotions.