eBook Profit Spiral

 

New Internet Marketing products are launched weekly, even daily. And, each one claims that the guru that launched them is making a ton of money with his “super-special-secrets.”

Of course you are skeptical because you receive a half-dozen or more E-mail messages. You also get offers for $6,5978.00 worth of bonuses if you purchase a $1,997.00 product through the guru’s affiliate link.

If the gurus made so much money in the first place, why would they be begging you to buy someone else’s products?

The answer is that the gurus don’t make (keep) all the money that they claim that their secret product brought in. Besides, we don’t care how much money the gurus make, even though we wish that they would level with us about what it takes to make money with the method that they are selling this week.

What we care about is whether we can make money. And in most cases, the answer is, “Not unless we have a huge E-mailing list like the gurus. And, not unless we pay our guru buddies 50 to 75% of the purchase price in commissions.

In the world of Internet marketing, there’s a new product that is launched every week (maybe even every day). I know you know about it because you get the E-mail.

Some folks won’t come out and say that the gurus don’t make anywhere the amount of money that they claim. But at eBook Profit Spiral, we say so because you need to know.

With the typical $1,000,000 launch, the guru is lucky to come away with 20% of that amount. Payroll, development costs, affiliate commissions, copy writing…only some of the places that the majority of the money goes.

Of course, we would be satisfied with $200,000, but then there is the 50% income tax.

Instead of bragging about how much their launch grossed, the gurus would get and hold our attention if they revealed how much money their purchasers, protégé and students are making.

And, just because a guru might make a solid living, this still might not mean that they are good at teaching us what to do to make money.

Of course, that assumes that they want to reveal everything that is required to use their super-duper methods.

Of course, they don’t want to reveal everything…they’re holding that back for the next product that they are releasing€after what they are doing runs its course and they have to move on to a new strategy.

Misleading Testimonials

Proof that the gurus are a &fraternity of good-ol’ boys” is found in the testimonials that they display on the sales pages of their products.

The testimonials are from the same guys that are sending you the E-mail messages, i.e., affiliates of the program…you might suspect a conflict of interest.

Too bad that we just skip these testimonials, in the same way that we skip the Google Ad Sense ad. Our eyes are trained to focus past the yellow-colored testimonial blocks.

A better testimonial would be to provide a total of what people that purchased the product have made. That way we could judge for ourselves.

The testimonial above was a fake testimonial. Did you just skip over it and land on this sentence like, maybe 75% of our readers?

Real Testimonials

eBook entrepreneurs can learn from how the PPC Classroom provides testimonials.

Use this technique instead of the “Invisible Yellow Rectangles.”

Here are some samples:

Here unknown, scruffy faces say that they received great coaching.

No claims of $32,000 to $64,000 earned in one day using a secret guru system.

Besides, we can relate to these ordinary folks who are providing the testimonials because they look like they are real people like us.

Real Earnings

Let’s see? In a typical guru-buddy product launch, the “Joint Venture (JV) Team” sold 2,000 units of the product for $1,997.00 and the purchasers made a total of $500,000.00 from using the product. Great, this means that the purchasers made an average of $2,500.00. And if a few of the purchasers made $30,000 or $40,000; quite a few made nothing…had nothing to show after months of effort.

A $500 dollar return on an investment of $1,997 plus a couple of months of work. Flipping burgers at the local fast food hut would provide a better return.

So, what does this have to do with eBook profits?

First, these gurus are siphoning away the visitors that should be taking advantage of the realistic, usable, products that you develop and sell.

But, if they fall for the gurus’ big ticket product, most of your readers and visitors will be “tapped out” for months and won’t be able to afford your realistically priced product.

Secondly, you need to learn from the launches that are different, i.e., the ones that really can help you.

Become an Affiliate of the PPC Classroom

The PPC (Pay per Click) Classroom is launching a new version soon.

And, they are giving the product away free…without cost.

Of course, this is another “you just pay for shipping, and you are billed each month after the first 30 days.

And, PPC is not for everyone because, done wrong; you loose your shirt (and pants, and shoes, and socks). But done right, you can improve the profits of your eBook business.

PPC Classroom is the brainchild of Anik Singal (the guru) and Amit Mehta (the author).

The team sold over 7,000 copies and their students made $4,234,789 during the first three months. that is about $605. each.

But there is a difference with PPC advertising. The difference is that earnings are calculated after advertising expensed. And, beginners launching PPC campaigns should plow the money that they made back into more advertising.

This means that over time, the big winner is Google. But, it also means that the PPC strategies that work, continue to work, and there is a lot of money to be made.

Say that the $605 dollars was made over three months. If that money is reinvested in the same strategies that paid off, the results will continue to multiply.

Of course this means that quitting that “stress-filled, crazed-boss” day job is not on the immediate event horizon. But after six to twelve months, maybe!

Results that Can be Measured

The figure of $4,234,789 earned by students is suspicious. This seems like a “made up number,” because two strings of successive numbers seems unlikely.

But, these results seem plausible, eventually:

• Students quit their day jobs
• A student saves himself from getting evicted
• One student went from making $30 a day to making $3,000 a day (with reinvestment of money on more ads)

eBook Entrepreneur’s Strategy

Learning how to use PPC to bring visitors to your eBook profit site may not be reasonable for your business in the short term. But, you will want to use the strategy in the long term, especially for market testing.

The reason: you can get test results in days instead of weeks.

For example, you might want to decide on the title of your new eBook. As a market test, you use two different titles in PPC ads, and offer a “Leaked Chapter.” Then, after 300 to 500 click through, you tally the results and use the title that pulled more responses.

Get the free PPC Classroom Report

The PPC Classroom is reopening, and they are offering a free report that can help your eBook business.

The report reveals the five main reasons that entrepreneurs fail in using PPC advertising, and this information can help you in your eBook advertising and promotions.

Become a PPC Affiliate and Study their Business

eBook Profit Spiral recommends the “backdoor path” of becoming an affiliate before purchasing a business improvement product.

This route allows you to study if the product fits your business strategy and your business marketing.

With the case of PPP Classroom, these folks know what they are doing.

How do we know that they know? They describe how they learned from their mistakes, and how they improved their business over three months with the upgrade to PPC Classroom 2.0.

Here is what you can learn if you become a PPC Classroom 2.0 affiliate:

• How they systematized their training - made it simpler and more streamlined
• How they improved their automation
• How they added trained coaches
• How they added more teaching videos - to take some of the repetitive workload off the coaches
• How they are giving away a 45 minute DVD - with a month of free membership in a $97 “Inner Circle”
• How only 16% of their revenue came from the original $77 sale. with 84% coming from Up Sells and Back End process
• How they are offering prizes for leads
• How they have developed an “Active Community”

With any continuity program, the average stay is three months.

This makes the timing of the new release about right for PPP Classroom.

But with money in their pockets from the last launch, they can afford a dedicated Affiliate Manager who can help you with recommending their product.

Of course, any help you receive in selling their product can be applied to selling your own eBook product.

If you’ve heard that PPC advertising is a waste of time and that everyone loses money trying it, believe the stories. I’ve heard stories of entrepreneurs loosing more than $20,000 while trying to learn how to make this kind of advertising work.

The secrets to making PPC work:

• Be patient and study the keyword that “buyers” use
• Focus only on the keywords that attract people who want to buy
• Test first, test again…before spending a large amount of money
• Test the conversion of your sales page and ensure that people are motivate to buy from that sales page before spending money sending prospect to that page
• Put together your Up Sell, Cross Sells and Back End Processes before spending PPC money
• Capture the prospect’s name and E-mail address before sending them to the sales page - so you can follow up with E-mail marketing

In short, your business must be profitable before PPC ads will be profitable.

So, get the free report that can help your eBook business and join PPC Classroom as an affiliate to learn about PPC strategies that you can use in your eBook promotions. (Look at the bottom of the page for the affiliate link.) Becoming knowledgeable is the only way that you will be able to use Pay Per Click (PPC) advertising to make eBook profits.