eBook Profit Spiral

Building the Opt-in list that you need for your eBook business can be easier if you start from a workable strategy. And you need to start now by taking these rapid-fire steps.

But, building your eBook business means building a targeted list of folks that buy eBooks. Just padding an Opt-in List with the names of people that want free stuff fails to deliver the profits that you want.

The first thing that you must do in building your Opt-in List is to begin thinking for yourself. And begin imagining what your eBook reader (future customers) want.

Thinking for yourself means setting aside all the courses, articles and eBooks that you bought to learn how to build your list. Stop paying attention to this “stuff” and pay attention instead to how those folks that built those gigantic E-mailing lists actually accomplished it.

The first thing that you notice is that the “Large List Owners” built these lists by partnering with other people that already had lists of buyers. In fact, they created products and gave away 50%, 75%, even 100% of the profits so that the folks with big lists would sell their products.

The huge list owners created products that were sold by affiliates, so that the affiliates built their list for them. The easiest way: create a product and sell it using Clickbank.

Then, they invested in a high quality Autoresponder, such as Aweber or Get Response.

This started generating income, so that these list builders could afford an integrated solution.

Next, they invested the money in a database shopping cart service. This shopping cart service uses a database back end that allows them to…

• Integrate AutoResponder follow-up messages
• Distribute and track free, downloadable bonuses
• Track ads
• Run and manage an affiliate program
• Distribute newsletters
• Separate hot prospects, paying customers and highly responsive clients to send different offers
• Manage Information Products
• Integrate Up Sell, Down Sell and Cross Sell products at checkout
• Use discounts, coupon codes and other motivations to encourage clients and customers to by more of your products

So, instead of planning your eBook business around creating one eBook after another, you should create your plan around an overall strategy of…

• Create a high-quality product to sell on Clickbank and offer 75% commission
• Include links to your newsletter in the first product
• Require that the Clickbank product be activated with an Opt-in (First Name and E-mail Address)
• Offer a Volume 2 or Advanced product, providing discounts for current customers
• Offer an Up Sell product that costs at least four times what the original product costs
• Offer a Down Sell product that costs one half what the original product costs
• Develop your own Affiliate Program and offer Joint Venture (JV) partnerships with owners of huge lists
• Cross Sell JV partner’s products from your product download page, possibly with discounts

Focus upon a strategy of developing a high-end product line, and ignore the tendency to sell low-end Master Resell Rights and low-end Private Label Rights products.

These products may be useful for learning how to write advertising copy and sales pages (you can always use the pre-written sales page as your control when testing), but making $100,000 where the profit is $1.000 per unit requires selling $100,000 units. Making $100,000 where the profit is $100 per unit requires selling 1,000 units. Making $100,000 where the cost is $1,000 requires only selling 100 units! And experts agree that it is as hard to sell a $100 product as it is to sell a $1,000 product…and it is often more difficult to sell a $1.00 product than a $100 product!

So, you can see that building a profitable eBook business using an Opt-in list and E-mail promotions cannot happen overnight. But if you focus upon a long-term strategy, affiliate selling and an database connected to a database shopping cart service, you can make your eBook business profitable.