eBook Profit Spiral

Many eBook profit sites depend on keeping their readers coming back. Besides, it is easier to convince returning visitors to purchase than it is to convince first-time arrivals to purchase.

Returning visitors have built some level of trust, and it is your job as an eBook entrepreneur to keep that trust strong and loyal.

But, if your readers spend too much time away from your site, they forget about you (and your valuable offers), and their level of trust in you erodes.

So, to keep profits high, you need to build components into your eBook profit site that keeps these visitors coming back.

Here are some strategies to make your site worth coming back to:

Start a Forum, Chatroom or Web 2.0 Service

A Forum, Chatroom or Web 2.0 Service gives your readers a place to voice their opinions and interact with other people who are like themselves. These components build a sense of community. And, a vehicle for self-expression is rewarding, even addicting, and this opportunity to express themselves will keep visitors coming back to your site”daily”multiple times a day.

Start a Blog

A Blog is an online journal. But, modern Blog software and enhancements (plug-ins) make a Blog more than just a static log. Modern Blogs allow for comments and for dynamic content.

Fresh news, commentaries, and helpful advice will attract visitors. Besides the thirst for news that caters to the specific interests of your readers, Blogs provide an opportunity for your readers to learn about you as a person. And, hopefully, like you.

If your readers like you, if your readers believe that you are a person like themselves, then trust builds, and they are more likely to buy from you.

Conduct Polls or Surveys

Polls and Surveys are another strategy for creating interaction on your eBook profit site. These provide a way for your readers to express their opinions, and these provide a way for your site’s visitors to find out what other people think and believe. This also helps your readers to validate their own opinions, especially when they find that a majority of others agree with their opinions.

Another benefit of Polls or Surveys is that you can find out what is on the mind of your eBook profit site’s visitors, then use that information in your marketing and product development efforts.

Be sure to publish the results of these Polls and Surveys, so that your readers are motivated to return

Publish Puzzles, Quizzes and Games

Entertain people and they will keep returning to your eBook profit site.

Any thing that your readers enjoy, any diversion that captures their attention…especially if it relates to the theme of your site…will capture interest. The more addicting that you can make these diversions, the better.

Also, holding competitions for high scoring participants is a great way to keep your readers engaged.

Provide New, Frequent, Fresh Content

And the best way to keep readers coming back to your site is to provide a constant diet of new, fresh content for your readers to savor.

If you provide valuable information that helps your readers solve problems, they will keep coming back for a second helping.

Of course, providing constant, fresh content is the most energy and time intensive way to keep visitors coming back to your eBook profit site. But, if you do the work, you will be way ahead of your “lazy” competitors. At least you will set the bar for your competitors, and create a demand for superior service and superior information.

When you provide fresh content, everybody wins…except your competitors.

So, here are a few ways that you can use to keep your eBook profit site’s visitors coming back to your superior offers.