eBook Profit Spiral

Elite Money Makers seems like a great product…

• Sales copy written by a professional (previous sales conversions of 7%)
• Affiliate program managed by Clickbank
• Sparkling graphics
• Big name Internet marketers onboard to promote
• Suggested Keywords for a Pay Per Click (PPC)
• A powerful up sell to a Membership with recurring income
• The promise of $103 in commission pay outs (at 60% of sales) for Affiliates
  • 60% of a $77 front-end product
  • 60% of a $57 per month One Time Offer (OTO)
  • 60% of a $37 back-end product

So, why is Elite Money Makers NOT a super model for your eBook business?

Answer: Most of the Elite Money Makers sales process is solid. But, the “urgency and scarcity tactics” that this promoter uses to make the purchase of the product seem more desirable are less than ethical.

Don’t use anything in your promotions that is less than 100% truthful.

Examples of this “breach of truth” are found in the E-mail messages that were set up before the launch of this product.

In those E-mail messages…

• Prospects are told that there is “nothing to buy.” This means that they don’t have to purchase the promotional video
• Prospects are told that the product developer is their friend
• The product is touted as containing secrets, but, as you can see from the contents below, just covers the basics of Internet Marketing
• Prospects are warned that the offer page will be “pulled at any time”
• One follow-up E-mail states that the course is worth over $19K
• The follow-up E-mail tells readers that the product is already sold out and closed the previous day, and that only 30 more slots were opened because the product developer received 285 E-mail requests to open more slots for the program

So, what is this Elite Money Makers product anyway?

The main Elite Money Makers product is only a series of videos. The auxiliary product is a list of PDF transcripts of interviews with some Internet Marketers.

Here are the video topics:

• Video 1: Why Set Up A Web Business
• Video 2: Getting Started
• Video 3: What Do I Need?
• Video 4: The Design Stage
• Video 5: Web Standards And Guidelines
• Video 6: Search Engine Optimization
• Video 7: Advertising A Product
• Video 8: TEMW
• Video 9: The Next Step
• Video 10: The Tools Of The Trade

The PDF Transcripts contain interviews with the following money-maker “experts:”

• Adeel Chowdhry
• Alex Goad
• Carlton Riddick
• Dave Gale
• Jane Mark
• John Denton
• Jonny Andrews
• Lance Tien
• Reed Floren

Reports and tutorials make up the membership resources. These include:

Internet Marketing Secrets For Newbies

• What is Affiliate Marketing?
• Why Affiliate Marketing is Awesome
• Finding a Profitable Niche
• Choosing an Affiliate Product
• The Advantages of Clickbank
• Analyzing the Clickbank Marketplace
• Creating Your Hoplink
• Creating a Free Blog
• Performing Effective Keyword Research
• Creating an Optimized Post on Your Blog
• Creating an Optimized Post on Your Blog - Part 2
• Promoting Your Blog: An Overview
• Promotion: Article Marketing
• Promotion: Social Bookmarking
• Promotion: Blog Commenting
• Additional Promotion Tips
• Branching Out
• Creating Your Own Website
• Conclusion

The Email List

• How to Find What Your List Topic Will Be On
• Tools You Need To Start Building Your List
• How to Create a Landing Page Quickly By Using a Simple Method
• How to Create a List, a Follow Up Series and Web Form
• How to Put the Landing Page Together and Make It Look Nice Without Knowing HTML
• How to Create a Responsive List and Drive Traffic to Build Your List

Search Engine Optimization 101

• Introduction to SEO
• Advantages of SEO
• Search Engine Basics
• The Importance of the Domain Name
• The Importance of Keyword Research
• The Role of the Title Tag
• Understanding Meta Tags
• The Importance of Anchor Text
• Using Header Tags Effectively
• Setting Up a Proper Linking Structure
• Keyword Highlighting

An Overview of Off-Site Promotion

• What Makes a Great Backlink
• Article Marketing
• Free Directories
• Paid Directories
• Relevant Blogs
• Press Releases
• Creating Your Own Blogs
• The Power of a Squidoo Lens
• The Power of a Hubpages Hub
• Fun With Wikispaces
• Gaining Credibility From Forums
• Don’t Overdo It!
• Monetization Optimization
• Building Relationships
• Conclusions

Private Label Rights

• Intro to Private Label Rights & The Tools You Need
• Converting PLR Articles To Your Own
• Making The Most Of PLR E-Books
• PLR Audio E-Books & Audio Articles
• The Best PLR - PLR Videos!
• PLR Source Codes - Private Label Software

Pay Per Click (PPC) Advertising

• What is Pay Per Click Advertising?
• The Advantages of PPC
• The Dangers of PPC
• Main PPC Networks
• Secondary PPC Networks
• What Can You Do With PPC?
• Signing Up For Google Adwords
• Getting Familiar With Adwords
• Creating A New Campaign
• Creating Your Ad
• Important Limitations on Ad Copy
• Understanding Google’s Ad Scoring
• Choosing Your Keywords
• Gauging Results with the Traffic Estimator
• Keyword Match Types
• The Advantages of Negative Keywords
• Setting Your Budget and Bids
• Understanding Ad Groups
• Understanding the Content Network
• Tracking Sales Conversions
• Tweaking Your Campaigns
• Finding Customers in the “Buying” Mode
• Writing Killer Ad Copy
• The Power of Secondary PPC Networks
• Conclusion

What is left out?

Every Internet marketing course leaves out the fact that building an online business takes a lot of work.

So, even though the Elite Money Makers program contains lots of videos and reports, these need to be integrated into a solid business foundation.

Then, once the foundation is in place, the entrepreneur must go about fine tuning and optimizing the business.

With this program, if you miss the initial chance to “get in” you can take advantage of the next product launch.

And the next product launch will be a repackaging of the basics of building and online business like this package is.

There are no secrets here, except for “doing the deeds” that mean either following through on these steps yourself, or hiring someone to do them for you.

So, there is no need to “act fast.” Rather, there is a need to take each small step, one after another to build your eBook business.

And, you won’t miss out on anything.

Just take the basic list, and build a library of resources using Google Search for each step.

Or, create a free Gmail account and visit some giveaway programs, sign up for the free products, and build your own eBook business basic library.p>

But, at each step, remember to conduct your eBook business in an ethical and honest manner, because your long-term profits will slide into oblivion if you build a credibility gap into your promotions like Elite Money Makers does.