eBook Profit Spiral

Consider the basics of branding your eBook business as a way to get readers to…

• Trust you as an expert
• Consider you the "go-to expert" on your business-focus subject
• Like the products that they buy from you
• Be eager to purchase, additional, related products from you

Building a brand means creating a "state of mind" in the perceptions of your readers and site visitors.

Building a brand also means creating a perception of focus in the electrons of the Search Engine Bots and Spiders.

The way to do this brand building is to know your customers, and focus on their wants and needs. Think: "What other related products and services do my customers need?" Then, cater to those wants.

Another strategy is to choose an business identity and stick with it.

For example, your eBook company might position itself as the "go-to" resource for marketers who want to get their work done more efficiently. So, you brand the term "Toolkit" for your products. You could offer products such as:

• Project-Management Toolkit
• Time-Management Toolkit
• Ad Testing Toolkit
• Campaign Planning Toolkit
• Public Relations Toolkit
• Marketing Automation Toolkit
• Joing Venture Toolkit
• Traffic Building Toolkit
• PPC Toolkit

Notice that:

1. All the products have the same name suffix
2. Marketers that find that one product provides the value that they need will gravitate toward (and purchase) other products in the series

Applied to an eBook business, this system would look like:

• eBook Planning Toolkit
• Writing Time-Management Toolkit
• Self-Discipline and Meeting Deadlines Toolkit
• Writing Project-Management Toolkit
• Branding Toolkit
• Market Research Toolkit
• Technology Automation Toolkit
• Website Building Toolkit
• Online Business Models Toolkit

Customers that enjoyed and found value from one of these products would naturally want others. And, because the products cluster around the needs of eBook entrepreneurs, they provide a natural fit.

Besides, the customers that purchase one of these products fall into the category of "highly targeted." They have proven that 1.) they have money to spend and 2.) they will spend the money on their wants, needs and interests.

So, why not study a company that uses this branding technique?

You can do this easily through the "back door" by becoming an affiliate and getting inside the company. (Note: see the eBook Profit Spiral article, Learn to Build your eBook Business by the Backdoor.

This company, Archon Media of Houston, Texas, uses the term, "Kahuna" in it’s branding.

It offers these products…

• Traffic Kahuna
• PPC Kahuna
• Syndicate Kahuna
• Comment Kahuna
• Joomla Kahuna

Even its affiliate program and help desk are branded:

• Affiliate Kahuna
• Kahunaware (Helpdesk)

The company also offers other programs without the "kahuna" brand, for examples:

• AdWords Digger
• Portal Feeder
• John Cow (Blog)

The company also runs a program called "Article Feeder" that is not included in the rest of the company’s products. Why? Because "article feeder" is a Blog that appears to "scrape" articles from online sources. The company would not want its other products to be associated with Article Feeder. This would be detrimental to its brand image.

(Note: Article Scrapers produce content that attract Search Engine Spiders and Bots, but are of such poor quality that they disgust human readers.)

This company also brands its affiliate program, and offers a consolidated way for affiliates to promote several of its products from the same online interface.

A simple "drop down menu" provides the affiliate links for several programs:

Once inside the centralized affiliate program, you have access to a number of specialized tools that assist in promoting these various products.

Of course, the product with the most profit, PPC Kahuna, has the most tools available. These include:

• Affiliate Links
• Forum Signatures
• 55 Organic SEO Promotional Key Words
• Key Words, Sorted by Categories
• Advertising
• Affiliate
• Agency
• Article
• Blog
• Buy
• Internet Marketing
• Link
• Make Money
• Marketing
• Online Marketing
• Optimization
• Pay Per Click
• Promote
• Promotion
• Search Engine
• SEO
• Submission
• Submit
• Traffic
• Articles
• Promotional Video
• Banners

Of course, a company that heavily invests in Pay Per Click (PPC) products focuses upon keywords. And this enhances their brand. However, affiliates are not warned that the cost of some of the keywords in these campaigns will be quite expensive.

And like most companies with affiliate programs, this company fails to warn prospective affiliates to capture each prospect’s name before sending them off to the affiliate offer of another company. The reason is that a tightly branded company like this one will pay commissions on the first product that is referred to them, but, market to that customer (and keep all future profits for themselves) for all subsequent sales.

So, work at becoming an affiliate at first, if you like; but quickly build a stable of related products that you can brand for your own eBook business if you plan to increase your profits.