eBook Profit Spiral

Experts and “Gurus” advise that the best way to launch your eBook Profit Spiral is to create your own product. Of course these experts tout the fact that electronic products a almost free to store and distribute, and that copies are free to give away in order to collect testimonials.

These Gurus also believe that creating products is easy.

What the experts and gurus don’t say is that they don’t write their own eBooks any more, and they don’t write the sales copy for their products any more either.

But, this hands-off level of the eBook business only comes after you learn the ropes, and only after you are making enough money to pay the freelancers and employees that do the work for your.

So, how do you create an eBook (your product) when you have to do the work yourself?

The need to create an eBook probably keeps most eBook entrepreneurs from success.

The complexity of creating (researching, developing, test marketing, writing, writing sales copy) for an eBook product is probably the biggest single obstacle that keeps entrepreneurs from eBook business success.

A side note: This writing obstacle is also the reason that the “Gurus” stay in the business of selling new “get rich quickly” schemes. Developing and producing the eBook is so “difficult” for the non-writer that they “grasp at continual, ever-new straws” instead of getting down to the unglamorous business of writing the eBook.

But, writing the eBook is not difficult…if you write with a system…one sentence at a time.

You need a structured system, one that the gurus never tell you about.

And, you need to know what to write…not just anything, but information of value that people want to pay good money for.

The problem with this is that you know lots of things that people would pay to learn, but you also believe that what you know is “no big thing” and that it is probably “common knowledge.”So, why would anyone pay for what you know?

But, there is a way to discover what other people are looking for using free tools and search engine data. And, creating your first eBook can be completed with free tools, too.

Even the publicity for your eBook can be accomplished with free services and a lot of work.

Later, as you make money, you can purchase better, more expensive tools. And still later, you can outsource the work.

Just remember your reader, and provide everything that you can that adds value to their reading experience.

Your writing does not need to be Shakespeare or Hemingway quality. In fact, flowery, fluffy writing, poetic imagery and cute word play gets in the way of good how-to information.

Fill your pages with relevant and usable information and stay focused upon the topic.

Think about how your readers are going to apply the information. Devise ways that make it easy for them. These application helpers include:

• Bullet Points
• Tables
• Charts and Graphs
• Mind Maps
• Checklists
• Flow Diagrams
• Graphics

Think quality information.

And, be sure to proofread your material. Better yet. Get someone to edit it.

Offer a free copy to one or two people who proofread your eBook for you. Or, pay some high school students to do the editing.

Your readers don’t expect the drama and intrigue of Tom Clancy or the a Grisham suspense novel. But mistakes in basic spelling, grammar and punctuation will label you as an amateur, and diminish their opinion of your expert status.

But, before you write, figure out if your eBook will sell. Check your local bookstore for magazines. A bunch of magazines on one topic indicates that there are paying readers on that topic. Then, check out the covers over the last few months. Topics that make repeated appearances on magazine covers are prime topics.

Then, check the topic at Clickbank. What you are looking for is a topic that has lots of competition.

Why? Because a bevy of competitors demonstrates that eBooks on that topic are selling.

Just make your eBook better than the others…offer more usable information…compete on value and benefits that you offer…not on price.

And you don’t have to start writing from scratch.

You can use Private Label Rights (PLR) articles, online articles and Google Alerts to perform your basic research.

Just be sure that you don’t copy other people’s writing (unless it is from a PLR source.

And, be sure to gather testimonials…honest praise for your eBook. Gather written permission to use the testimonial in your advertising, too.

Formatting you eBook is a matter of following a template. But, stay away from eBook compilers that create an “.exe” file. These are out of date publishing schemes. You need to save your eBook in the “.pdf” format.

And, you can create, write and save your eBook in “PDF” format with the free, Open Office Suite.

Methods for marketing your eBook abound. One way is too provide a free chapter

In this way, your readers get a sample of your writing, and they know if they want to read more. And, if the free chapter isn’t good enough to make them want more, then you are not providing the value that they want.

You can also use bonuses to “sweeten the pot” and get an order for your eBook, but be sure that the bonuses are logical “value expanders” for your eBook, and not just “bait.”

If you don’t have a bonus that extends the value of your eBook, then it is better not to offer a bonus.

This is important because a wrong or improper bonus can undermine sales and kill your eBook project.

And in designing your eBook project, be sure to add a path to audio transcripts, and video instructions. Adding these components to the back end of your eBook sales strategy can multiply your profits by three or four times.

It is not that the information in a audio or video is any different (or better), but that people perceive that audio and video is more valuable than print. But, make sure that your base product, your eBook, stands on its own before investing the time and energy into producing your information in other mediums.

And, once you get some speaking experience, consider offering teleseminar interviews. This will increase your status as an expert, and provide partners (Joint Ventures) who will promote your eBook.

The final strategy, once your eBook product is proven seller, is to develop an Affiliate system so that others promote your product.

The time to do this is, like the other “gurus” who launch an affiliate program once the market for the information begins to sag. At this time, you can also offer your eBook as a bonus for other people’s products, and begin to do the same.

And, once your eBook product has peaked, experiences a revised spike, and fallen, it is time to farm it out to the numerous giveaway programs. These programs will not bring in revenue, but they can build your opt-in list of prospects that you can market your next product to.

Using these strategies, you can launch your eBook Profit on an Spiral and ride the wave of success to your next eBook project.

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