Ewen Chia is a model for self-branding for an eBook business.

And self-branding enables him to:

• Sell lots of eBooks
• Recruit lots of affiliates
• Speak at huge seminars and sell from the platform to eager crowds
• Conduct and be interviewed on teleseminars - making special offers and selling to listeners
• Conduct seminars
• License his products and let others sell them

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Consider the basics of branding your eBook business as a way to get readers to…

• Trust you as an expert
• Consider you the "go-to expert" on your business-focus subject
• Like the products that they buy from you
• Be eager to purchase, additional, related products from you

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